"R.E.S.P.E.C.T."
A new approach to responsible drinking
for employees and customers
In 2021, the Group developed a new ritual to encourage people to enjoy its products sensibly. Launched to coincide with the end-of-year festivities, R.E.S.P.E.C.T. is a simple and easy-to-remember series of steps to support staff to adopt good reflexes and share how best to enjoy alcohol sensibly.
Each letter points to a reflex, best practice or method to prompt responsible enjoyment of the Group’s products.
R
for get READY
"Get Ready, by drinking water"
E
for EAT
"Eat before and during the tasting"
S
for SIP
"Smell and Sip Slowly"
P
for PAUSE
"Pause by drinking water before a second glass of alcohol"
E
for ENJOY
"Enjoy responsibly: check your limits with your favourite Drink Control App"
C
for CAPTAIN
"Be the Captain by making sure your friends are celebrating responsibly too"
T
for TIME
"Take your Time"