IDENTIFYING RESISTANT VARIETIES FOR ALL OF THE GROUP’S AGRICULTURAL RAW MATERIALS
Identifying and planting varieties that can withstand global warming and diseases is a priority issue for the Group. It hopes to have identified 100% climate-resilient varieties for its agricultural raw materials by 2030 - whether vines, orange trees, grains or sugarcane.
Target
100%
climate-resilient varieties by 2030.
Developing precision viticulture to protect terroirs
In addition to agricultural R&D, new technologies are also being put to use to help preserve the Group’s terroirs. Research into digital technologies and satellite crop imagery is an essential part of the shift towards precision agriculture. Such tools allow farmers and winegrowers to adjust how they protect, manage and treat each plot to reflect its specific needs. Rémy Martin uses on-board systems on its tractors to gather and analyse real-time data on its land. It can then fertilise accordingly, significantly reducing treatment applications.
It also relies on new technologies such as UV boosters to make its seedlings more resistant to diseases and water shortages.
In another step towards precision viticulture, the estates are also trialling "DeciTrait", an app designed to help winegrowers decide when to treat vines for mildew and powdery mildew based on weather data updated in real time on their smartphones.