PRESERVING THE GROUP’S TERROIRS AND PROMOTING ITS SOILS AS ALLIES IN THE FIGHT AGAINST GLOBAL WARMING, WITH THE "NEW GENERATION TERROIRS" PROJECT
The Group’s Houses have withstood the test of time - over several centuries in most cases - by looking ahead and managing their natural and human resources sustainably. Over the past 10 years, the Group has pursued an ambitious certification drive across all of its terroirs to promote responsible and sustainable agricultural practices.
Its "New Generation Terroirs" programme - the Group’s latest land conservation initiative - focuses on three main areas:
- improving soil resilience through the use of agro-ecological farming methods, which focus on soil health as the foundation for healthy ecosystems;
- identifying climate-resilient varieties of agricultural raw materials, capable of withstanding disease and higher temperatures;
- trialling and rolling out hi-tech solutions to preserve yields and quality in the face of extreme weather events.