INTEGRATED ANNUAL REPORT 2021/2022

The intense burst of fruit from the Williams pear eaux-de-vie, coupled with the delicate complexity of the cognac: this perfect marriage between two classic French specialities, each with their own time-honoured distilling traditions, offers a delectable exploration of two exceptional terroirs. This French liqueur made from pear eaux-de-vie and cognac is brought to us by the House of Brillet. The Brillet family can trace their roots in the Charente region of France back as far as the 17th century.

Intense, smooth and delicate, this is a drink for hedonists looking for an authentic and indulgent experience. It is free of additives (no artificial flavourings, colourings or caramel) and contains no neutral alcohol.

Belle de Brillet (or La Belle to those in the know) has enjoyed renewed interest over the past year. In response to consumer demand, the House of Brillet adjusted its blend, replacing the natural pear flavourings it previously used with pear eau-de-vie. This gives richer aromas and an even more natural taste. It has also redesigned the bottle, giving the distinctive pear shape a more slender silhouette.

La Belle continued to gain ground over the past year in its traditional market of Quebec. The plan for 2022/2023 is to expand into new markets: launches are already scheduled for the USA, UK, Benelux and, of course, France.

A responsible choice

Most of the Williams pears used are from certified "environmentally responsible" orchards. This means that the growers are committed to protecting biodiversity through natural pollination techniques, introducing insect "hotels" to attract species that can help ward off diseases, and ensuring traceability throughout their production process. The cognac used has been awarded level 3 High Environmental Value certification - the highest level - as well as the "Certification Environnementale Cognac" label created by the industry body BNIC.