LIQUEURS & SPIRITS
The Liqueurs & Spirits division’s outstanding performance in 2021/2022 underlines the immense potential of the brands in the portfolio. Exceptional flavour, rich history and responsible values are all part of what makes these brands so desirable. Each member of the Liqueurs & Spirits family is on a mission to embody the very best in its class.
Cointreau rode the wave of the mixology boom, especially in the United States and the United Kingdom, confirming its status as a key ingredient in more than 500 cocktails - including the Margarita. It made the most of this iconic cocktail recipe in a successful promotional campaign that helped propel the orange liqueur’s sales to record highs.
The Botanist gin reached a new milestone in the US and the UK. Bruichladdich Distillery posted strong growth across the entire Islay Single Malt Whisky portfolio (Bruichladdich, Port Charlotte and Octomore) with volumes up in all regions. Bruichladdich Distillery also published its first ever annual impact report marking its first year as a B Corp.
St-Rémy, the world leader in French brandy, continued to take the brand upmarket and to make gains in new target markets, such as the UK. Meanwhile, Metaxa officially opened Metaxa Liknon, its new home nestled at the heart of Metaxa’s vineyard on Samos in Greece, and launched its first global campaign.
In Barbados, Mount Gay saw another uplift in sales of its flagship Mount Gay Eclipse, and notched up successes with its higher-end expressions, Black Barrel and XO.