INTEGRATED ANNUAL REPORT 2021/2022

Excellent performance across all markets, boosted by successful global campaigns in the United States and China.

Rémy Martin enjoyed excellent growth across all of its markets in 2021/2022. Growth picked up sharply in the United States and China, fuelled by the success of the brand’s transformation strategy to address the impacts of the pandemic in 2020. These measures included building on the brand’s solid off-premises distribution channels and investing in e-commerce and digital marketing.

The year saw two major Rémy Martin campaign launches. First, the third edition of its "Team Up for Excellence" campaign in the United States featuring Rémy Martin 1738 Accord Royal and R&B singer-songwriter Usher. The campaign was heavily promoted both on digital channels and on billboards in the United States, South Africa, the United Kingdom and Nigeria. The film garnered over 220 million views in the US and won an award at the International Festival of Creativity in Cannes. Next was the launch of the brand’s "Excellence Takes Time, Taste It Now" campaign, featuring Chinese actor Yifeng Li, which will accelerate the expansion of Rémy Martin XO in China. The film was released in January 2022 and has already been viewed over 200 million times.

Rémy Martin continues to build up its media presence in its key markets: investments in this area have almost tripled since 2018/2019. And it is paying off: it ranked third in The Spirits Business’s list of the most influential brands on social media in 2021.¹

The brand has also been working on several other initiatives designed to boost its profile. For example, in September 2021 Rémy Martin announced that it had signed a two-year global partner agreement with the Michelin Guide. This partnership reflects Rémy Martin’s values and celebrates the excellence of the chefs and restaurants. The House’s values are likewise mirrored in Rémy Martin’s support for the Guide’s new Green Star - an award reserved for restaurants listed that are leading the way on sustainable gastronomy. There were also a number of new releases for the brand in 2021, including the limited editions Atelier Thiery XO and L’Etape.