Optimising portfolio management:
- clarifying of each brand’s mission within the Group;
- setting priorities, maximising the investments behind the most profitable brands.
Sustained, responsible, profitable growth in sales; maximising gross margin
Increase in investment capacity:
- brands (media, digital, education);
- the distribution network: development of a direct distribution network (shops, e-commerce, Private Client Directors…);
- product development that respects the environment (responsible agriculture, eco-packaging, reduction of carbon emissions).