An ambitious and responsible strategy for 2030
The Group has thus set itself five transformation targets for 2030:
- a new business model for the Louis XIII brand, featuring significant development of direct sales, breaking with the conventions of the industry;
- an increased proportion of "intermediate" qualities (1738 Accord Royal, CLUB) and XO quality at Rémy Martin;
- an increased contribution from the Liqueurs & Spirits division within the Group and a sharp improvement in its profitability;
- superior pricing for all brands within their respective categories;
- development of digital channels to 20% of the Group’s sales.
