Beyond the changes observed in the context of the Covid pandemic (which have mainly accelerated pre-existing trends), consumers of high-end spirits have changed in recent years. More connected, from the upper middle classes, younger - millennials of generations Y and Z - they are looking for knowledge - about the spirits their history, the know-how behind them, and differentiation - but also while also demanding more transparency for transparency on product quality. Our clients are also looking for a more convenient way of buying our spirits (growth of e-commerce), as well as more services, an enhanced shopping experience and a tailor-made offering.
* Observed in recent years but pending with the Covid pandemic.
