POSITIONED IN FAST-GROWING CATEGORIES OF SPIRITS
In addition, Rémy Cointreau Group brands belong to categories of spirits (such as cognac, single malt whisky, dark rum or gin) that have benefited from strong momentum (+6.3% per year on average during the 2001/2021 period). The international spirits market grew +5.3% on average over the last twenty years.
Rémy Cointreau Group’s categories structurally outperformed market growth
This graph represents the Rémy Cointreau Group’s categories structurally outperformed market growth.
International spirits market
2001: approximately 100
2003: approximately 114
2005: approximately 138
2007: approximately 150
2009: approximately 174
2011: approximately 183
2013: approximately 195
2015: approximately 225
2017: approximately 242
2019: approximately 250
2021: approximately 277
Rémy Cointreau Group categories (weighted average)
2001: approximately 100
2003: approximately 120
2005: approximately 144
2007: approximately 175
2009: approximately 176
2011: approximately 224
2013: approximately 240
2015: approximately 242
2017: approximately 275
2019: approximately 310
2021: approximately 340
Correspondingly, these categories offer very attractive valuation levels ("value per case") cognac, single malt whisky and liqueurs are the categories of spirits with the highest value per case on the market. As a result, the average value per case of the Group’s portfolio of brands was nearly €500, compared to just over €100 for the international spirits market.
Value per case by category of spirits (in €)
Rémy Cointreau Group categories
cognac 667
single-malt scotch 605
liqueurs 256
tequila 254
us whisky (excl bourbon) 215
flavoured spirits 122
gin 112
white rums 103
vodka 90
dark rum 72
brandies 60
other spirits 54
cane 25
Source: IWSR, Rémy Cointreau.