EXCEPTIONAL SPIRITS ENJOY AN ATTRACTIVE DYNAMIC
The Rémy Cointreau Group’s positioning in the high-end segment of exceptional spirits is a very appropriate place to be: exceptional spirits are enjoying an attractive dynamic (+8.5% growth per year on average, compared with +4.8% for the spirits market as a whole over the last 10 years), driven by a move towards the high-end of the market and an increasingly discerning clientele in terms of the quality, production, know-how and history of the spirits they consume.
Exceptional spirits: a fast-growing segment
This graph shows us the market value split per price segment and the compound annual growth rate (CAGR) 2011 - 2021 of Remy Cointreau exceptional spirits.
Upper luxury (more than $1,000)
- Market value split per price segment: 0.3%
- CAGR 2011-2021: +1.3%
Luxury ($100-$1,000)
- Market value split per price segment: 4.2% (growth of 9.2% that is €18bn for this market)
- CAGR 2011-2021: +8.1% (growth of +8.5% for this market)
Ultra-premium ($50-$100)
- Market value split per price segment: 4.7%
- CAGR 2011-2021: +9.7%
Premium ($20-$50)
- Market value split per price segment: 24.6%
- CAGR 2011-2021: +7.5%
Mass (less than $20)
- Market value split per price segment: 66.3%
- CAGR 2011-2021: +3.6%
Source: IWSR, Rémy Cointreau, international spirits market estimated at around USD 200 billion.
The exceptional spirits segment has structurally outperformed the global spirits market since 2011
This graph shows the exceptional spirits segment has structurally outperformed the global
spirits market since 2011.
International spirits
2011: 100
2012: 106
2013: 111
2014: 115
2015: 121
2016: 122
2017: 129
2018: 138
2019: 145
2020: 139
2021: 160
CAGR 2011-2021: +4.8%
Exceptional spirits (>$50)
2011: 100
2012: 119
2013: 122
2014: 122
2015: 130
2016: 141
2017: 158
2018: 179
2019: 194
2020: 170
2021: 226
CAGR 2011-2021: +8.5%
Source: IWSR, Rémy Cointreau.