INTEGRATED ANNUAL REPORT 2021/2022

Strategic presentation of the group

LIQUEURS & SPIRITS


LIQUEURS & SPIRITS BRANDS


The Liqueurs & Spirits division is made up of twelve wine and spirit brands in categories such as liqueurs, brandy, gin, single malt whisky, rum and Champagne. Within each category, the wines and spirits have particular characteristics, the main one being that all the brands are produced in their country of origin, often with know-how passed down through generations:

  • Cointreau, an orange peel liqueur and Belle de Brillet, a Williams pear liqueur;
  • Metaxa, a Greek brown spirit, produced from a blend of wine distillates and aged Muscat wine;
  • Mount Gay, a rum from Barbados;
  • St-Rémy, a French brandy;
  • The Botanist, a gin from the Isle of Islay (Scotland);
  • Bruichladdich, Port Charlotte and Octomore, three brands of single malt Scotch whisky from the Isle of Islay (Scotland);
  • Domaine des Hautes Glaces and its range of single malt whiskies produced in the heart of the French Alps;
  • Westland and its range of single malt whiskies produced in the state of Washington, US;
  • Telmont, a winegrower’s Champagne located in Damery, France;
  • Belle de Brillet, a French pear & cognac eaux-de-vie liqueur.

COMPETITIVE POSITIONING


The Liqueurs & Spirits brands operate in a market characterised by a large number of players (of various sizes), with numerous international brands coexisting alongside local brands.