Eco-design 100% of products by 2025
Accounting for 41% of the Group’s carbon emissions, packaging (glass bottles and their box) is a critical lever to reach our CO2 reduction targets. To design greener and leaner packaging and reduce waste, the Packaging Development teams use the 3R method: reduce, reuse, recycle.
Whenever possible, the Group’s brands reduce the weight of glass in their bottles, eliminate secondary packaging and use recycled materials, which in turn reduces the carbon emissions of their production and transport methods.
Environmental Performance Index, a tool to measure eco-design.
In a first for the spirits industry, Rémy Cointreau uses this tool to calculate the environmental performance index (EPI) of its packaging. How does it work? The engineer inputs the technical data for each packaging component to gauge its environmental footprint based on four criteria: carbon emissions, depletion of natural resources, aquatic toxicity and water consumption. With two years of work behind them, the development teams have completed a comprehensive analysis of all Group products to determine which types of packaging are greenest and which need rethinking.
2025 targets
100%
eco-designed bottles
100%
recyclable or reusable bottles
85%
of bottles sold without secondary packaging
100%
recycled and recyclable plastic for plastic bottles and accessories at points of sale
0%
Zero single-use plastic