Oranges et terroir, the Cointreau brand’s environmentally friendly initiative to create an exceptional supply chain
The orange has an extraordinary background, having travelled from one continent to another in the company of illustrious explorers. The founder of the eponymous brand, Édouard Cointreau, travelled the world to uncover the best varieties and perfect his liqueur. Presented at the Paris World’s Fairs (1889, 1900) and lauded by more than 300 awards since its creation in 1885, Cointreau liqueur with its 40 aromas has taken the cocktail world by storm ever since. Its outstanding organoleptic qualities and exceptional oranges place it in a class of its own.
Today, the Oranges et terroir project perpetuates this quest for superlative sweet and bitter orange peels. Within this framework and to further the aims of SDG 15, Rémy Cointreau is establishing partnerships with its international suppliers to ensure high-quality supplies. In Spain, Tunisia, Brazil and Morocco, the Group is conducting agricultural audits to ensure that its suppliers implement responsible and sustainable farming methods in line with international standards (Global G.A.P. or Rainforest, depending on the country) and consistent with the company’s environmental policy.
The project measures the roll-out of sustainable agriculture by suppliers to continue to source excellent raw materials, while also supporting the establishment of exceptional supply chains and building a strong and long-lasting partnership with farmers around the world.
This commitment is gaining ground: 55% of partner orange production areas have been recognised as operating in line with sustainable agriculture methods.
