From the United States to New Zealand, our Eclipse rum has shown consistent success in a period of uncertainty.
The public health situation of the 2020/2021 financial year delayed the roll-out of Mount Gay’s face-to-face "Liquid to lips" strategy and postponed the major launches of Black Barrel and XO Formula. Nevertheless, performance was very good in the United States, Canada, the United Kingdom, Australia and New Zealand, bolstered by Eclipse, which showed consistent success in a period of uncertainty.
