INTEGRATED ANNUAL REPORT 2020/2021

2. The year of the brands in 2020/2021

Maison Telmont has set itself five goals.

First goal: to preserve the terroir and biodiversity. Today, 70% of the 22 hectares of the Telmont estate are being used in organic farming or being converted to that end. 100% will be certified by 2025. The house’s partner winegrowers (60hectares) will be invited to transition to organic farming, and guided in this respect. This is an ambitious transformation project that should lead to 100% of the cultivated areas becoming organic by 2031, compared to 30% at present. Biodiversity will be promoted throughout the estate, both in the vineyards and in the adjoining natural areas. With this in mind, 2,500 bower hedges will be set up within three years to create "insect hotels" in the vineyards, preserve faunal diversity, and contribute to sustainable carbon sequestration.

Second goal: the widespread roll-out of eco-design. Telmont wants to break with Champagne traditions. In 2021, the company adopted a new marketing specification: "the bottle, and nothing but the bottle". This principle excludes the production and use of packaging and gift boxes a first in Champagne. The production of clear bottles (15% of Telmont’s volume) will be discontinued in favour of 100% recyclable green bottles made of recycled glass. In addition, an experimental approach aimed at the reuse of bottles (for other wine or cider productions) will start at the end of 2021.

Third goal: to use 100% renewable electricity as from this year and give preference to all other sources of "green" energy for all its activities.

Fourth goal: a deep-rooted change in the upstream and downstream supply chain to limit greenhouse gas emissions indirectly linked to this activity.

Fifth goal: to step up efforts in the area of traceability and information. Each bottle will be numbered so that customers can trace its production route. From this year onwards, all information relating to the wine’s production and composition will appear on the front labels.