The history of Maison Brillet, located in Graves-St-Amant in the heart of the Cognac region, on the banks of the Charente, extends back to 1656. Since then, 11 generations of the Brillet family have succeeded each other to develop and pass down the vineyard, founding a trading company in 1850. Today, the company produces exceptional cognacs, traditional pineaux des Charentes, and an exclusive liqueur: Belle de Brillet. During the 2020/2021 financial year, Maison Brillet joined the Rémy Cointreau Group – integrating its 50-hectare vineyard in Petite and Grande Champagne, premiers crus in the Cognac region, into the Rémy Martin Estates.
A delicate pear and cognac liqueur, Belle de Brillet boasts a large fan base, especially in Quebec. It enjoyed unabated success this year once again, with sales remaining stable despite the public health situation and the closure of bars and restaurants for a large portion of the year. Its strong base of loyal consumers supported the brand through in-store and online purchases.
Belle de Brillet thus offers strong potential for international development in the premium liqueur segment. To follow through on our new ambitions and to strengthen the brand’s appeal, substantive work has been carried out on both the liquid and the packaging. These product changes will give rise to a new brand platform in the second half of 2021/2022, before a more extensive roll-out in 2022/2023.
