During the 2020/2021 financial year, the Liqueurs & Spirits division was expanded to include two promising brands: Belle de Brillet and Telmont.
A pear and cognac liqueur, Belle de Brillet is especially popular in Quebec, where it enjoys a wide and loyal customer base. The brand is growing rapidly to capture other markets, developing both its blending process and its communication platforms. The Telmont champagne house is characterised by its quest for excellence and its environmental ambitions, which are both qualities that created a natural affinity with the Rémy Cointreau Group and its values.
While the brands of the Liqueurs & Spirits division were affected by the closure of bars and restaurants around the world during the 2020/2021 financial year, they also benefited from the at-home mixology trend, which gained momentum in many countries, including the United States, Australia and the United Kingdom.
Cointreau – the perfect embodiment of this trend – capitalised on the iconic Margarita recipe, which has been heavily promoted in the media, on social networks, and on television in the UnitedStates and the UnitedKingdom. Despite the collapse of Travel Retail, St-Rémy has shown remarkable resilience, with record sales in some traditional markets. Metaxa, which suffered from the shutdown of tourism in its historical markets, recorded exponential growth in the UK. The Greek spirit also used this time to increase its digital footprint on social networks. As for MountGay, it was able to rely on its flagship Eclipse rum in this period of uncertainty.
Meanwhile, The Botanist gin made a real breakthrough in the US market, while our Scottish single malts (Bruichladdich, Port Charlotte and Octomore) benefited from the significant investments made in Greater China and e-commerce platforms in recent years. Westland Distillery continued to strengthen its reputation, and Domaine des Hautes Glaces celebrated its tenth anniversary with the opening of its new distillery.
The mixology-focused brand campaigns launched several years ago paid off during the lockdown.
