INTEGRATED ANNUAL REPORT 2020/2021

1. Strategic presentation of the group

EXCEPTIONAL SPIRITS ENJOY AN ATTRACTIVE DYNAMIC

The Rémy Cointreau Group’s positioning in the high-end segment of exceptional spirits is a very appropriate place to be: exceptional spirits are enjoying an attractive dynamic (+8% growth per year on average, compared with +4% for the spirits market as a whole over the last 10 years), driven by a move towards the high-end of the market and an increasingly discerning clientele in terms of the quality, production, know-how and history of the spirits they consume.

Exceptional spirits: a fast-growing segment

This graph shows us the market value split per price segment and the compound annual growth rate (CAGR) 2010 – 2020 of Remy Cointreau exceptional spirits.

Upper luxury (more than $1000)
Market value split per price segment: 0.4%
CAGR 2010 -2020: + 3.4%

Luxury ($100-$1 000)
Market value split per price segment: 3.4% (growth by 9.0% that is € 16bn for this market)
CAGR 2010 -2020: + 7.0% (growth by + 7.8% for this market)

Ultra-premium ($50-$100)
Market value split per price segment: 5.3%
CAGR 2010 -2020: + 8.8%

Premium ($20-$50)
Market value split per price segment: 31.7%
CAGR 2010 -2020: + 6.0%

Mass (less than $20)
Market value split per price segment: 59.3%
CAGR 2010 -2020: + 3.1%

Source: IWSR, Rémy Cointreau, international spirits market estimated at around USD 200 billion.

The exceptional spirits segment has structurally outperformed the global spirits market since 2010

This graph shows the exceptional spirits segment and the international spirits’ market. The compound annual growth rate is +4.3% between 2010 and 2020.

2010
Exceptional spirits: 100
International spirits: 100

2012
Exceptional spirits: 143
International Spirits: 113

2014
Exceptional spirits: 151
International Spirits: 123

2016
Exceptional Spirits: 176
International Spirits: 135

2018
Exceptional Spirits: 218
International Spirits: 150

2020
Exceptional Spirits: 212
International Spirits: 152

Source: IWSR, Rémy Cointreau.