Cognac sales were up 3.7%* in financial year 2020/2021. This overall growth was driven by a 9.1% increase in volumes combined with adverse price/mix effects of -5.4% as a result of very strong growth in VSOP and intermediaries (CLUB and 1738 Accord Royal). After a notable decline in the first half of the year, sales quickened significantly in the second half (up 27.0%*), buoyed by the United States and mainland China. Although the decline slowed in the second half of the year, the Duty Free segment and the on-trade channel continued to weigh on performance in Southeast Asia, Africa and Latin America.
Current Operating Profit totalled €221.0 million, up 10.7% on a reported basis (and up 11.3% on an organic basis). The current operating margin rose 2.9 percentage points to 30.1%, buoyed by a sharp decline in overhead costs and favourable currency effects. It also takes account of increased communication investment, particularly in the key markets of the United States and China.