Among external stakeholders, in each country where the Group operates, strong partnerships have been established with local and national federations. Rémy Cointreau lends its support to the implementation of communication campaigns and awareness-raising actions around alcohol abuse (in Asia and the United States).
In 2020, these initiatives were supplemented by Rémy Cointreau’s co-signature of the memorandum of understanding on European nutrition labelling. Pursuant to an agreement between the world’s five largest spirits producers and several national federations, Rémy Cointreau will gradually include accurate nutritional information on its labels. This commitment was made under the auspices of the European association spiritsEUROPE.
In France, RémyCointreau continues tocontribute to the "Alcohol Prevention" plan. Implemented jointly by five professional organisations in the alcoholic beverage sector, this plan commits professionals to an active approach to combating risky behaviour. Several actions are offered, such as supporting people who may be at risk of excessive consumption and rolling out the use of breathalysers.
By playing an active role in the Alcohol and Society and Alcohol and Health working groups of professional organisations across the entire spirits industry, Rémy Cointreau is bolstering the effective promotion of responsible consumption. Since 2019, Rémy Cointreau has also been involved with the “Prévention et Modération” (Prevention and Moderation) association, created to join together all the initiatives of professional organisations to help prevent risky behaviour and promote responsible drinking.
In the United States, as a member of the Distilled Spirits Council of the United States (DISCUS), Westland has officially adopted the Council’s Code of Responsible Practices. Westland employees have been trained in this code. They are required to comply with its provisions, including the guidelines that apply to all advertising and marketing activities in the US domestic market: product advertising, consumer communication, promotional events, and distribution and sales materials.
