Rémy Cointreau, in solidarity with restaurant and bar staff hit hard by the Covid-19 crisis
Rémy Cointreau launched the "Love Letter" campaign to support restaurant and bar staff who have been hit hard by the Covid-19 crisis. Aired during the 2020 Super Bowl, this 30-second ad encourages viewers to send letters of support to bar and restaurant partners, who enhance the country’s social and festive life. The campaign also invites the public to share a simple "Thank you" or "See you soon" on social networks with the #saverestaurants hashtag. This initiative was supplemented by a $200,000 donation to the United States Bartenders Guild (USBG) emergency fund, from which professionals were able to request immediate assistance.
In the same vein, the Collectif 1806 (the Group’s trade advocacy collective) organised various community-support actions to enable bartenders to maintain a minimum level of activity. In particular, the team has expanded its internal cocktail database by paying professionals to develop new recipes and participate in live social networking events. In partnership with some bars and restaurants, the collective distributed nearly 1,400 meals and baskets of fresh produce and/or health and hygiene kits to people in need.
In Europe, during lockdown, the Group set up a system allowing everyone to support their favourite establishments by buying one or more vouchers to be used upon their reopening (Belgium, Poland, Ukraine, etc.).
