Communicating to pay tribute to the terroirs that enable the production of exceptional products
Protecting the terroirs also means promoting their exceptional character. Since September 2019, the patronage of the House of Rémy Martin has enabled the creation of a promenade of "admirable trees" allowing all visitors to the Estate of Versailles to locate and better understand the site’s most precious trees. The Estate of Versailles and the House of Rémy Martin share the same passion for trees, especially oak trees like the Quercus Robur - a necessary and exclusive resource for ageing the brand’s eaux-de-vie. Whether through the art of blending, cooperage, vine growing or crystal making, the skills of excellence and their transmission are at the heart of the Cognac brand’s concerns.
Driven by this same ambition - to unveil the terroir through a journey into the key values of time and experience - Louis XIII has launched the first online store for its cognac of excellence. The online store now offers visitors a now channel to learn more about its environmental commitment, from harvest to bottling and distillation. Special attention is paid to preserving the forests of the Limousin region to produce the famous oak tierçons.
The Saint-Rémy distillery, using supplies sourced only in France, works hard to strengthen the quality of its supplier relationships. To enhance the reliability of its eaux-de-vie sourcing, the brandy House is interviewing cooperatives via questionnaires to ascertain their level of commitment and involvement.
