In addition, beekeeping fields were set up on the Rémy Martin Estates. They promote floral diversity through the activity of bees, which need a varied, high-quality diet to grow and produce honey.
Since 2018, Mount Gay in Barbados has been participating in the "We Plantin" national tree replanting project developed by the government. The brand has planted more than one million trees, including banana, mango, carambola and avocado trees, along with other forgotten varieties, to enhance the sustainability and diversity of the Estates. The theme of World Environment Day also encouraged ecological initiatives by the teams: setting up new beehives, producing seedlings in greenhouses, and more.
In Samos, Greece, Metaxa has partnered with the Hellenic Ornithological Society to protect the birdlife and nature of the island that the brand calls home. Tasks include monitoring birds and identifying threats to biodiversity, producing communication and education materials to raise public awareness, and implementing active initiatives to protect local birds, reptiles and insects. The island is home to one of the last oases of biodiversity in the Mediterranean: thousands of migratory and local birds, hundreds of species of mammals and reptiles, including many rare and endangered species, along with more than 1,500 species of plants, including 60 species of orchid. This rich and varied biodiversity is essential for grape growing. With this partnership, Metaxa aims to protect the unique character of its terroir, enhance its biodiversity, and encourage responsible organic farming practices.
