4. Corporate Social Responsibility - Page 98 | Rémy Cointreau

Getting involved in the regions

to support local communities

As ambassadors of Rémy Cointreau’s

CSR policy, the Group’s employees have

participated in several solidarity initiatives.

By sharing their enthusiasm outside

of the Group, they fully contribute

to the Group’s societal commitments.

In France, more specifically Cognac,

the Rémy Martin teams donned their

sporting attire at various local solidarity

events. Others decided to support the

Cognac association Les Lettres au Service

des Maux (Letters to serve Maux), which

supports families in the region with children

suffering from multiple disabilities or

severe behavioural disorders. Rémy Martin

employees also participated in a support

initiative for the family of a young girl

with a neurobehavioral disorder, in order

to finance a portion of her riding therapy.

Support for local employment and

vulnerable people also lies at the heart

of Rémy Martin’s humanitarian action.

That is why it continues to support

the Fondation de la deuxième chance

(Second Chance Foundation) to help and

guide people wishing to bounce back after

a life crisis. The House also plays an active

role alongside schools, universities and

organisations dedicated to local economic

development. Its commitment takes the

form of support for regional associations

invested in the promotion of sustainable

development.

Deeply involved in Charente and having been

a partner of the Sustainable Development

award in the Cognac region, the House

of Rémy Martin has supported the Fresque

du Climat (Climate Fresco) initiative

to raise climate change awareness among

the region’s inhabitants. This initiative

forms a part of the Climate Plan of the

Grand Cognac community. In addition,

the Group is a member of the CSR

committee for the BNIC (Bureau National

Interprofessionnel du Cognac).

Maintaining strict standards around

responsible consumption

Driven by the conviction that moderate

consumption pays tribute to the work

of the men and women who create

exceptional products, the Group this year

launched initiatives to promote responsible

consumption. In all the Group’s areas

of operation, it wanted to demonstrate

its commitment to responsible consumption

(SDG 3) through practical measures

aimed at its customers and employees.

To better inform its customers about

its products and raise their awareness

of responsible consumption, the Group

has signed an important agreement with

five major groups of European alcohol

manufacturers and several national

federations. They have committed to

a nutrition labelling protocol for spirits:

gradually, a product’s calorie content

and detailed ingredients will be displayed

on containers. The new bottles produced

by Rémy Cointreau will include these

labels setting out the calorie content and

showing the recommended consumption

units.

Members of the West Indies Rum &

Spirits Producers' Association (WIRPSA),

which include the Mount Gay distillery,

met in Barbados to work on spreading

messages of prevention surrounding

abusive alcohol consumption and its

effects. Together, they have committed to

raising awareness among local populations

to promote responsible consumption.

New responsible labels with specific

messages will be displayed on bottles,

in particular to combat driving under

the influence, alcohol consumption by

minors, and alcohol consumption during

pregnancy. Nutritional information will

be available on the brands’ respective

websites. In addition to this initiative,

rum producers adopted a new code

of advertising and marketing practices for

their products, to promote more responsible

consumption on social networks like

Facebook and Instagram.

An active player in the promotion of

responsible consumption on the Caribbean

island, Mount Gay is also combating

alcoholism with the local Substance Abuse

Foundation (SAF). In particular, an

awareness-raising session was organised

with SAF among secondary school pupils

during the We Care Day in Barbados.

RÉMY COINTREAU _ ANNUAL REPORT