CULTIVATING BIODIVERSITY IN EACH TERROIR

Natural environments , farmland and forests are becoming increasingly fragile. The cultivation of raw materials , such as grains, vines, sugarcane, oranges and wood can be affected by this vulnerability. For Rémy Cointreau, who wishes to continue to develop exceptional products whose distinctive flavours are associated with the diversity of the terroirs, the preservation of biodiversity is vital.

Promoting biodiversity in all our regions of operation

Rémy Cointreau has renewed its support for the "Act4nature" initiative alongside other major French groups. The mobilisation of businesses in favour of the conservation and restoration of biodiversity is reflected in practical commitments. Rémy Cointreau now incorporates nature (fauna, flora, ecosystems , etc .) into its corporate strategy, with 6 commitments: employee involvement, farming practices, HVE certification in France, and the protection of terroirs, forests and bees. 

In the Charente region, Rémy Martin has contributed to biodiversity protection for many years, alongside the French Bird Protection League (LPO). In this respect, the ecological monitoring of a large plot of land on the banks of the Charente helps improve afforestation management and protect the region’s biodiversity. Since 2017, this monitoring has highlighted an improvement in species diversity, particularly through the planting of certain tree species (poplars, ash trees, etc.) that filter water and contribute to the preservation of biodiversity. 

The Group has also been sponsoring the installation of beehives since 2012. This year, in partnership with the French association Un toit pour les abeilles (a roof for bees), Rémy Cointreau worked with a certified organic beekeeper in Charente to distribute jars of honey to its employees and partners.