Whiskies

3. The year of the brands in 2019/2020

Whiskies

Authenticity, sincerity, singularity: the excellence of our single malts is based on the values of a future-oriented vision, which ensures their success today and their continued existence tomorrow.

Our whisky division comprises five single malts that share the same values of excellence: Bruichladdich, Port Charlotte and Octomore ( inIslay, Scotland ) , Westland (distillery in Seattle, United States), and Domaine des Hautes Glaces (farm distillery in the French Alps). 

The distinctive character of each of these whiskies specifically addresses the growing demand from in formed enthusiasts seeking to share in rare , refined and extraordinary experiences. In the United States and China , in particular, the single malt culture is rapidly developing, to the benefit of brands like ours, which enjoy an excellent image of authenticity and high standards. 

This momentum was undermined at the end of 2019, however, first in Asia and then in the rest of the world, as a result of the Covid-19 crisis. Awareness of our Scottish whiskies was further spread through educational activities on social networks and through digital campaigns, whereas "pioneer" customers continued to be retained through eagerly awaited limited editions. 

Bolstered by exceptional media coverage and unanimous recognition from industry players, Westland Distillery continues to build its reputation and increase its sales.

Lastly, Domaine des Hautes Glaces is gearing for a change in scope with the inauguration of a new distillery in 2020 one that respects its founder's spirit of craftsmanship and ecological values.