THE BOTANIST
The Botanist's success story continued in 2019/2020.
The brand launched its first media campaign with the mini film series entitled " Wild – A State of Mind", also broadcast on social media. This communication has increased brand awareness, showcased The Botanist’s nature-centred values, and captured new customers. The quality of the "Wild – A State of Mind" campaign was also recognised by numerous awards at the 11th annual edition of the Taste Awards in Los Angeles.
With the successful launch of its first media campaign, The Botanist has reached yet another milestone.
The Botanist Foundation (TBF) continues to support local initiatives to preserve the environment on the Island of Islay and across all of Scotland. The most recent action was the funding of a research programme on wild juniper, via the UK Centre for Ecology & Hydrology. At the same time, The Botanist has joined forces with the Botanical Gardens Conservation Trust to encourage initiatives fostering biodiversity in botanical gardens and seed banks around the world.
During 2020/2021, The Botanist expects to continue to broadcast the "Wild – A State of Mind" series, while also continuing to roll out its worldwide distribution, both in the markets and online.
