THE FRENCH ORIGIN OF ITS EAUX-DE-VIE AND THE QUALITY OF ITS CREATION MAKE ST - REMY A COMPLEX BRANDY UNIQUE IN THE WORLD .

ST ‑ RÉMY

For more than 130 years , St - Rémy has been rooted in the French tradition of brandy making. World leader in French brandy, it is made exclusively from French wine eaux-de-vie, blended and aged in small French oak barrels, and bottled in the Loire valley.

In 2019 / 2020 , St -Rémy continued to prioritise value over volume, in particular by promoting its XO quality – the focus of the "St-Rémy & Friends" digital campaign positioning St -Rémy in the pleasure of simple moments with loved ones. The "brandy & cheese" communication platform , which encourages St -Rémy and cheese pairings (two symbols of the French art of living) was also well received, especially in Northern Europe. Lastly, the brand benefited from the boom in the St-Rémy Sangria ritual, especially in North America.

The brand's growth was particularly strong in its two main markets, Canada and the United States, in both the retail and bar categories. The brand also experienced a promising start in the United Kingdom and China. Lastly, the three new spirits in its limited-edition Cask Finish Collection (Cabernet-Sauvignon, Islay Scotch Whisky and Barbados Dark Rum) have been very successful, especially in Canada, Russia and duty-free retail.

St -Rémy made a strong contribution to the Group’s CSR efforts during the year. With a view to reducing packaging waste, the VSOP quality relinquished its box and now comes in a "naked bottle" in most of its markets. 

In 2020/2021, St-Rémy will continue to innovate. A new version of the Cask Finish Collection will be launched in the autumn, and a new quality dedicated to the North American markets will be revealed during the summer. Lastly, education will remain a focus of the brand's communication in order to seek out new customers outside of the brandy category.