COINTREAU

The Cointreau brand is building on its ambition to become the leader of cocktail culture . In 2019 / 2020 , this strategy was especially successful in markets across the Americas, which saw strong growth. The "Art of the Mix" campaign and the "Cocktail show" platform were the driving forces behind this momentum. They positioned the brand at the heart of classic cocktails from the Belle Époque era: Sidecar, Margarita, Cointreau Fizz and Cosmopolitan.

In 2019, Cointreau also celebrated its 170^th anniversary. Born in Angers, France, in 1849, the brand punctuated the year with a series of exceptional events centred on its history, its creativity and the art of mixing. In Paris, a reception gathered nearly 400 people – media , partners , bartenders and Cointreau employees – from 24 countries at the prestigious Pavillon Élysée on the Champs-Élysées. Lastly, the creation of an anniversary limited edition was entrusted to French designer Vincent Darré, who reinterpreted the iconic bottle by adorning it with three original scenes.

The Cointreau brand continued its sustainable development actions among its partners and suppliers. It is also playing an active role in the fight against citrus greening (also known as yellow dragon disease), which affects orange trees around the world. Lastly, it supports a research programme in collaboration with CIRAD in Guadeloupe, and another with INRA in Corsica , to promote the cultivation of citrus fruits in these regions. 

For 2020/2021, the brand wishes to turn the spotlight on one of its great classic cocktails: the Margarita . In addition, the renovation of the Angers tour circuit should make it possible to provide our visitors and all our partners with an immersive, innovative experience.