3. The year of the brands in 2019/2020


Time is the raw material essential to all Louis XIII undertakings, especially its activations. That was especially true this year with the One Note Prelude symphony, a musical composition inspired by G-sharp, the note produced when you clink two Louis XIII glasses in a toast. This creation around a single note pays tribute to the complexity and good length on the palate of a drop of Louis XIII, whose aromas unfold into perpetuity. This activation allows Louis XIII to "own" the moment of the toast a celebratory occasion par excellence.

Making plans a century ahead also means thinking about the heritage we are preparing for future generations. The tierçon, an essential element in the creation of Louis XIII, is a century-old, fragile cask. One of them must sometimes be sacrificed to repair another. The most recent tierçon created dates back to 1917. As part of his visionary approach, the cellar master decided to revive the artisanal manufacturing of these casks. A future-oriented project, like a gift that Baptiste Loiseau prepares for his successors: from the acorn to a drop of Louis XIII, several centuries will pass. At Louis XIII, time is our raw material. Join us in thinking of the future!