THE "TEAM UP FOR EXCELLENCE" COMMUNICATION CAMPAIGN, WHICH PAYS TRIBUTE TO COLLECTIVE SUCCESS AND FULLY ESPOUSES THE BRAND'S VALUES AND EXPERTISE.
RÉMY MARTIN
The 2019/2020 financial year was marked by the launch of the "Team up for Excellence" communication campaign, which pays tribute to collective success and fully espouses the brand's values and expertise. The development of cognac relies on a series of
stages that involve the contribution of multiple talents orchestrated by our Cellar Master, Baptiste Loiseau: harvesting, fermentation, distillation, ageing, and of course blending. This campaign also reflects the history of the House of Rémy Martin.
A family affair, one of complicit duos and united generosity: André Hériard Dubreuil and André Renaud; Baptiste Loiseau and Pierrette Trichet, to name but a few. It also underscores the quality of our products, as this House has maintained exacting
standards since 1724. "Team up for Excellence" was unveiled during an exceptional launch event at the Palace of Versailles in October, gathering 100 guests (influencers, celebrities and journalists) from 16 countries.
Rémy Martin’s Exception is also reflected in product innovations: first, the launch of a new limited edition XO in partnership with the creative artist blacksmith Steaven Richard who, like Rémy Martin, has received the Living Heritage (EPV) label. This
edition was distributed in a limited number of the most selective channels in our markets and in Travel Retail
Above all, the year saw the launch of the first creation for the world market by Baptiste Loiseau, the House’s Cellar Master, launched exclusively in the United States and China: Tercet. It is a unique and innovative cognac; an ode to the combined expertise of three "craftsmen": the cellar master, the winegrower and the master distiller. The worldwide distribution will be done gradually, in an adapted way.
In continuation with the spirit of its "Team up" campaign, Rémy Martin has partnered with French two-Michelin star chef Jean-François Piège to create a series of original pairings revealing the aromatic elegance of Rémy Martin XO, Club and Accord Royal 1738. In the United States in December 2019, followed by Singapore and Taiwan in January 2020, the chef and Rémy Martin presented the fruit of their collaboration through four-hand dinners highlighting the dishes and Rémy Martin cocktails.
In the United States, Rémy Martin continued its partnerships with the world of music by implementing the sixth edition of the "Producer Series" programme with singer and producer Jermaine Dupri to reveal the young talents of tomorrow. This programme was adapted in South Africa for the first time with star Riky Rick.
In China, the "Rémy Martin House" once again made its mark in Shenzhen and Shanghai with immersive features combining luxury and modernity, traditional and hi-tech expertise, in a bid to capture new customers and boost brand awareness. Lastly, the brand expanded considerably in E-retail, in particular in China for the Club and XO qualities, with double-digit growth rates. E-retail connects the brand both with millennials in major cities and customers in the most remote regions.
