3. The year of the brands in 2019/2020

The 2019/2020 financial year took place in a particularly delicate environment, both on account of international geopolitical tension and the health crisis triggered by the Covid-19 epidemic. In these circumstances, the House's performance varied by region, but confirmed Rémy Martin’s strength and the relevance of our long-term value strategy.

Upstream, this involves maintaining an ambitious eaux-de-vie purchasing strategy in line with our quality standards, and property investments fundamental to the future: building of a new cellar, a reception area in the heart of the vineyards, along with administrative buildings for employees and to welcome winegrowers into our development centre.

Above all, it is expressed through our CRS policy, which underpins each of our decisions. The roll-out of High Environmental Value certifications to our Alliance Fine Champagne winegrowing partners continued, with 62 "Centaurs of the Environment" awards presented to newly certified partners in 2020. By valuing these partners, we strive to continue to play a leading role and to move the Region forward. The House and the AFC managed to achieve the 2022 target of 50% of certified farming areas two years ahead of schedule. A new ambitious target has been set: 70% of certified areas in 2025, and 100% in 2028. Through HVE certification, the House encourages the principle of continuous improvement of our ecological farming practices with conviction.

Moreover, the House is ramping up the adoption of sustainable consumption and production practices: eco-design rating process applied to each product, reduction in the use of plastic, and the phasing out of gift boxes for certain on-trade and off-trade references for the Rémy Martin brand. To share this environmental impetus, the House was proud to become a patron of the Palace of Versailles in September 2019 by helping to create a walking tour to discover the gardens’ Admirable Trees, and contributing to the upkeep of 35 major trees cherished in the collective memory.

For nearly 300 years, the House of Rémy Martin has been cultivating the Charentes terroir to create exceptional products.

Downstream, the long-term value strategy requires maintaining strong investments to enhance brand awareness and the luxury positioning of our House and the two brands comprising it Rémy Martin and Louis XIII with the strong determination to remain as close as possible to the client.

€735.5M
Revenues of the House
of Rémy Martin

27.1%
Current operating margin
of the House of Rémy Martin