3. THE YEAR OF THE BRANDS IN 2019/2020

The year 2019/2020 was a challenging one, especially in the second half, due to the Covid-19 health crisis. But the effects of this economic downturn were mitigated by our brands’ solidity and creativity.

The House of Rémy Martin built on its value strategy while continuing to care for its terroirs and expertise. As such, it continued to pursue High Environmental Value certifications for partner vineyards in Grande and Petite Champagne, and Cellar Master Baptiste Loiseau revived the artisanal manufacturing of tierçons, century old casks essential to the making of Louis XIII.

The Rémy Martin brand rolled out its new communication campaign "Team up for Excellence" and launched Tercet, a new very high- end quality in italy reserved for the United States and China. Louis XIII unveiled the second opus in the Time Collection with 1900 Tribute to City of Lights, a limited-edition decanter that pays tribute to the Paris World’s Fair. And, as time is an essential raw material for Louis XIII, the brand created the "One Note Prelude" symphony. This creation around a single note pays tribute to the complexity and good length on the palate of a drop of Louis XIII.

The brands of the Liqueurs & Spirits division also continued to expand in these unprecedented circumstances. Cointreau's "Art of the Mix" campaign continued to bear fruit in the United States, United Kingdom and in Australia , while the Progressive Hebridean Distillers opened their first store in Xiamen, China, to the greatest delight of our Chinese single malt whisky clients! The Botanist’s global momentum held steady, while Metaxa continued its international expansion, especially in China and the United States. St-Rémy recorded a good year in its historical markets, Canada and the United States, where the brand benefited from the boom in the brandy Sangria ritual. Lastly, Mount Gay revealed its new range, which will be launched gradually in 2020/2021.