Value creation

1. Strategic presentation of the group

Value creation

THE GROUP’S DNA

Terroirs
  • Terroirs of exception (Cognac, Islay, Samos, Barbados, etc.)
  • Supply agreements that advocate sustainable agriculture
  • 86% of suppliers are SEDEX members
People
  • Preservation of ancestral know-how (cellar masters)
  • Commitment to employee well-being
  • Shared ethical responsibility
Time
  • Family-owned company since 1724
  • Ageing of certain of our eaux-de-vie for more than 100 years
  • Engaged governance to support the Group for the long term



EXCEPTIONAL SPIRITS THAT TASTE LIKE THEIR TERROIR...

SUSTAINABLE VALUE CREATION
  • High-end positioning in high-growth segments
  • A portfolio of 12 exceptional spirits
  • Stronger pricing power behind our spirits (price/mix gains)
  • Reinforcement of brand recognition and attractiveness

...AND CREATE VALUE

Portfolio management optimisation:

  • clarification of each brand’s mission within the Group
  • setting of priorities, maximising the investments behind the most profitable brands

Sustained, responsible, profitable growth in sales; maximising of gross margin

Increase in investment capacity :

  • brands (media, digital, education)
  • distribution network: development of a direct distribution network (boutiques, e‑commerce, Private Client Directors, etc.)
  • product development that respects the environment (sustainable agriculture, eco‑packaging, reduction in carbon emissions)