A NEW GENERATION OF CLIENTS
Clients of high-end spirits have changed in recent years. Younger, more connected and from affluent backgrounds, these globetrotting millennials from generations Y and Z want to know about the origins of the spirits, their history, how they are made and
what makes them different. At the same time, there is a growing demand for transparency about the quality of the products. Our clients are also looking for a more convenient way of buying our spirits (growth of e-commerce), as well as more services,
an enhanced shopping experience and a tailor-made offering.
New demographic
- Emergence of an affluent middle class
- Rise in the number of well-off households
- Younger clientele: Millennials (generations Y and Z)
New consumer trends
- Drinking less, but better
- Increasingly sophisticated demand
- Better knowledge of spirits
- Interest in origins, know-how and authenticity
- Demand for transparency in terms of ingredients and respect for the environment
- Search for "meaningful brands" in step with their values)
- Globalisation and digitalisation of consumption patterns
Increased mobility
- Growth in international mobility
- Development of Travel Retail
Proliferation of distribution channels and new technological challenges
- Proliferation of distribution channels (e-commerce, travel retail, direct, etc.)
- Growing importance of CRMs
- Personalisation of customer service
