1. Strategic presentation of the group

EXCEPTIONAL SPIRITS ENJOY AN ATTRACTIVE DYNAMIC

The Rémy Cointreau Group’s positioning in the high-end segment of exceptional spirits is a very appropriate place to be: exceptional spirits are enjoying an attractive dynamic (+11% growth per year on average, compared with +5% for the spirits market as a whole over the last 10 years), driven by a move towards the high-end of the market and an increasingly discerning clientele in terms of the quality, production, know-how and history of the spirits they consume.

Exceptional spirits: a fast-growing segment


UPPER LUXURY (>$1,000)
0.3% (market value split per price segment CAGR)
+5.8% (CAGR 2009-2019)

LUXURY ($100 - $1,000)
3.8% (market value split per price segment CAGR)
+11.4% (CAGR 2009-2019)

ULTRA PREMIUM ($50 - $100)
5.3% (market value split per price segment CAGR)
+11.4% (CAGR 2009-2019)

 MARKET PRICE SEGMENTS : +9.5% (17 Mds €)
CAGR 2009-2019 : +11.1%

PREMIUM ($20-$50)
30.6% (market value split per price segment CAGR)
+6.7% (CAGR 2009-2019)

MASS (<$20)
59.9% (market value split per price segment CAGR)
+4.1% (CAGR 2009-2019)

Source: IWSR, Rémy Cointreau, international spirits market estimated at around USD 20 billion.


The exceptional spirits segment has structurally outperformed the global spirits market since 2009


2009 :
100 (Total international spirits market)
100 (spirits segment)

2010 :
120 (Total international spirits market)
106 (spirits segment)

2011 :
146 (Total international spirits market)
113 (spirits segment)

2012 :
172 (Total international spirits market)
121 (spirits segment)

2013 :
178 (Total international spirits market)
127 (spirits segment)

2014 :
182 (Total international spirits market)
131 (spirits segment)

2015 :
194 (Total international spirits market)
144 (spirits segment)

2016 :
211 (Total international spirits market)
144 (spirits segment)

2017 :
234 (Total international spirits market)
151 (spirits segment)

2018 :
264 (Total international spirits market)
160 (spirits segment)

2019 :
288 (Total international spirits market)
163 (spirits segment)

Total international spritits market : CAGR 2009-2019 : +11.1%.
spirits segment : CAGR 2009-2019 : +5.3%.

Source : IWSR, Rémy Cointreau.