LIQUEURS & SPIRITS

LIQUEURS & SPIRITS BRANDS

The Liqueurs & Spirits division is made up of ten spirit brands in categories such as liqueurs, brandy, gin, single malt whisky and rum. Within each category, the spirits have particular characteristics, the main one being that all the brands are produced in their country of origin, often with know-how passed down through generations:

• Cointreau, an orange-peel liqueur;
• Metaxa, a Greek brown spirit produced from a blend of wine distillates and aged Muscat wine;
• Mount Gay, a rum from Barbados;
• St-Rémy, a French brandy;
• The Botanist, a gin from Islay (Scotland);
• Bruichladdich, Port Charlotte and Octomore, three brands of single malt Scotch whisky from the Isle of Islay (Scotland);
• Domaine des Hautes Glaces and its range of single malt whiskies produced in the heart of the French Alps;
• Westland and its range of single malt whiskies produced in the state of Washington, US.

COMPETITIVE POSITIONING

The Liqueurs & Spirits brands operate in a market characterised by a large number of players (of various sizes), with numerous international brands coexisting alongside local brands.