HIGHLIGHTS OF THE YEAR
Impact of the Covid-19 pandemic on the Group
The 2019/2020 year-end was harshly penalised by Covid-19, which the WHO declared a pandemic on 11 March 2020. Asia was affected first, in January 2020, followed by Europe, and finally the Americas, with the closure of on-trade outlets (bars, restaurants, nightclubs, etc.). The collapse of global air traffic also weighed down airport spirits sales.
Launch of Rémy Martin’s new « Team Up for Excellence » campaign
In October 2019, Rémy Martin launched its new global campaign « Team up for excellence ». The campaign's philosophy is that, behind each success, there is a collective effort. Rémy Martin is thus the sum of the combined talents of our cellar masters, distillers and wine growers. This campaign also reiterates what makes the Rémy Martin brand so unique: its eaux-de-vie, which are sourced exclusively from Grande Champagne and Petite Champagne, the two best areas of the Cognac AOC. After 5, 10 or 30 years, these eaux-de-vie give rise to blends with incomparable flavours.
Launch of the Louis XIII e-boutique in the United Kingdom
After the opening of stores in Cognac, Beijing, Xian and London, Louis XIII launched its first e-boutique in the United Kingdom. This e-flagship gives clients online access to the classic Louis XIII line and its limited editions. It also sells accessories (like the crystal glasses unique to the brand) and personalises decanters and glasses. Lastly, the website puts clients in direct contact with a Louis XIII Private Client Director, and offers a concierge service to provide advice and answers clients’ questions.
Acquisition of Maison de Cognac JR Brillet
The Rémy Cointreau Group announced the acquisition of Maison de Cognac J.R. Brillet on 30 April 2020. With this acquisition, the House of Rémy Martin will incorporate some 50 hectares of vineyards in Grande Champagne and Petite Champagne, and welcome the J.R. Brillet cognac brand within its portfolio. Belle de Brillet, which offers great growth potential in the high-end liqueurs segment, will join the Group’s Liqueurs & Spirits division.
Rémy Cointreau ranked number 1 in the Gaia Rating
On 15 October 2019, Rémy Cointreau was awarded first place in the Gaia Rating by EthiFinance rating agency, in the category of businesses with revenue exceeding €500 million. This rating rewards French companies with the highest ESG (environmental, social and governance) performance scores.
