Improving the ecological quality of products

Improving the ecological impact of its products is one of the priority goals of Rémy Cointreau’s 2025 CSR plan, in line with SDG 12, which aims to establish sustainable consumption and production methods . The Group has committed to drastically limiting the footprint of its products’ packaging by considering its full lifespan, from production to receipt by consumers, including transport. The Group has adopted an Environmental Performance Index (EPI), which is now incorporated into all packaging design procedures for the House of Rémy Martin, and for the products of the Cointreau, Metaxa and St-Rémy brands. This tool is based on 14 environmental criteria , including carbon emissions, the depletion of natural resources, water consumption, and aquatic toxicity. The indices obtained have already made it possible to identify avenues of improvement to reduce our environmental impact, based for example on reducing the weight of the different materials making up the packaging , or increasing their recyclability . It is a new approach that addresses the goal of reducing raw material consumption . A real environmental benchmark for the Group, the EPI index guides the men and women who design packaging and prompts them to apply eco -design methods in an increasingly virtuous approach. 

Other actions will be considered in line with supplier practices. Contacts were established to involve them in the Group's circular economy targets, giving priority to the use of recycled materials in the manufacturing of packaging. In addition to this new rating method, the "7 R" method has been rolled out, which all teams are now applying to packaging design. The capital letter R in Rémy Cointreau thus symbolises the seven key criteria that underpin the actions and continuous improvement undertaken in the area of packaging: Remove, Reuse, Renew, Reduce, Recycle, Replace, Re-engineer. Together, these criteria underpin a conceptual framework to encourage innovative , effective packaging for the Group’s teams. 

Limiting plastic waste to reduce our footprint

Rémy Cointreau has always placed its trust in its employees’ search for meaning and in their initiatives to limit its environmental impact. Especially sensitive to preserving the environment of its island, Mount Gay has committed alongside the NGO Oceana to a plastic reduction campaign in order to safeguard marine flora and fauna. Taking advantage of its brand name, it communicates Oceana’s actions to its customers and seeks to ensure that, in turn, everyone contributes to safeguarding the oceans, thus encouraging its customers to stop using single-use plastics like straws and packaging.