Promoting responsible consumption
In January 2020, for Dry January, Cointreau followers were able to view a series of original cocktail recipes on the brand's Instagram, to be made with the famous Cointreau liqueur, followed by an alcohol-free version. A fun way to promote responsible
consumption directly to its customers. To make the Pear Trip recipe by @lefrenchcocktail in its "dry" version:
- Combien 100 ml pear juice and one teaspoon of orange blossom water a few ice cubes.
- Mix.
- Serve with caramelised nuts.