4. The year of the brands - Page 60 | Rémy Cointreau - Integrated Annual Report 2018/2019

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Integrated Annual Report 2018/2019

www.remy-cointreau.com

- FR English

At Louis XIII, time is essential. It is our

key ingredient.

Each moment carries the promise

of perpetual movement, concentrated

on the heritage of the past, the experience

of the present, and the preparation for the

future.

With each moment, the Cellar

Master watches over the treasure

of very old eaux-de-vie transmitted

by his predecessors, prepares

Louis XIII with a blend that

has achieved a perfect balance,

and sets aside exceptional eaux-

de-vie for the next generations of Cellar

Masters. This projection of time makes

Louis XIII unique.

This status of a timeless icon, which has

enabled it to record remarkable results

in 2018/2019 along with a balanced

international distribution, is the fruit

of a client-oriented strategy. At Louis XIII,

we place the client at the heart of everything

we do, striving to provide him or her with

the best experiences.

In February 2019, Louis XIII integrated

NFC technology into its decanter to give

clients exclusive access to a privileged

world.

First presented in its boutiques, then made

available to all markets, each connected

decanter will connect clients directly via

their smartphone to “LOUIS XIII Society”:

a private club where members will benefit

from exclusive content, unique experiences

and customised services.

It is also the brand's approach regarding

its worldwide retail strategy. The opening

of its own boutiques (in China and London)

enables Louis XIII to inspire and surprise

its clients with increasingly innovative and

meaningful experiences, without forgetting

the creation of pop-up stores.

This timeless icon recorded

remarkable results

in 2018/2019,

as well as balanced

international sales.

_LOUIS XIII

Innovation goes hand-in-hand with heritage.

Knowing how to draw inspiration from the

past to innovate. With this in mind, and

as part of the Black Pearl collection, Louis

XIII has introduced an unprecedented

limited edition created by Maison Baccarat.

Named BLACK PEARL AHD, in tribute

to André Hériard Dubreuil, this 350 ml

decanter made of steel-coloured crystal

is produced in a numbered edition of 1,498

decanters. Its precious liquid is drawn from

a single tierçon carefully hidden deep inside

the André Hériard Dubreuil cellar: cooler,

darker and damper than the other cellars.

Surprising our clients also means continuing

to share the unique history of the artistic

“100 years” project with Pharrell Williams:

an original piece of music that will only

be released in 100 years. The project

is related to environmental challenges and

the repercussions of global warming. “100

YEARS ”, a new song by Pharrell Williams

to be released in 2117 only #ifwecare.

Driven by this long-term vision, Louis XIII

strives, above all, to offer its clients

increasingly surprising experiences

reflecting its pioneering approach, which

it has embraced since 1874.

RÉMY COINTREAU _ ANNUAL REPORT

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