Do and inform to engage more and more partners

To engage more partners on the road to environmental excellence, the Centaur-emblem brand is going above and beyond, once more acting as a pioneer in the region: for two years now, the House has been distinguishing newly HVE-certified winemakers for their efforts to further responsible agriculture. Overall, 157 Winegrowers have already been rewarded and 183 have received HVE certification.

A strong momentum has taken hold in the regions around this excellence certification. As at 1 January 2019, more than 90% of the certified farms in Charente are members of the Alliance Fine Champagne cooperative. At the end of the Group’s 2018/19 financial year, 42% of the land cultivated by the House’s partners was HVE-certified, and 94% had already started the certification process. In 2018, this trend picked up speed: more than 200 partners joined the certification process.

Thanks to this strong mobilisation, Nouvelle-Aquitaine has become the leading region in France for responsible and sustainable agriculture (figures as at 1 January 2019: French Ministry of Agriculture and Food).

Nestled in the heart of the French Alps, on the slopes of the Obiou Mountain, the Domaine des Hautes Glaces has chosen to develop products created through a local development project involving farmers as committed partners. The organic whisky brand is proud to showcase its relationship with the land, and encourages for example the rotation of crops for a better soil life and new balances based on the agricultural economy. The Domaine des Hautes Glaces is creating a “climatic range” with local farmers to develop new crops of barley, rye, spelt, oats and organic triticale. The creation of this new rural supply chain for whisky offers a new vision for the land and its development, and long-term prospects for converting farms to organic farming practices.