THE BOTANIST

Once again, the Botanist has recorded one of the best performances in the high-end artisanal gin category.

The Botanist becomes the benchmark for exceptional gins.

In 2018/2019, the launch of the new #BeTheBotanist campaign in the world’s major cities was the main driver of the brand’s remarkable growth. The campaign encourages clients to “unleash their inner forager” and to develop singular and unique cocktails on their own by combining The Botanist with herbs they have foraged. These initiatives, combined with the development of the brand’s visibility in bars, clubs and restaurants, have boosted brand awareness.

In 2019/2020, The Botanist will continue to surprise us through a series of short films: “Wild – A State of Mind”.