ST-RÉMY

St-Rémy benefited from its new presentation, new products and communication campaigns to consolidate its number-one position among French brandies – especially in North America, Russia and Travel Retail. We can also highlight strong results in some countries throughout Asia, Africa and the Middle East.

The XO quality recorded double-digit growth, perfectly in line with the brand's strategy to move upmarket. The launch of the first limited edition, St-Rémy French Chardonnay Cask Finish, supports this strategy of excellence.

Depending on the markets, differentiated digital communication campaigns have been successfully developed: “What GoodFriends Are Made Of" in Canada, “FriendsForever” in Russia and “100 % French From Grapes To Bottle” in the UnitedStates. The brand has also strengthen edits presence on social media.

During 2019/2020, St-Rémy XO’s share of the brand's overall revenue should increase even further, whereas the CaskFinish range will offer new discoveries for connoisseurs interested in limited editions.