COINTREAU

The Cointreau brand is continuing its ambition to become the leader of cocktail culture. Its organoleptic qualities and its ability to enhance other ingredients make it the essential foundation of mixology.

In the second half of 2018/2019, the brand reaped the benefits of the Art of the Mix campaign launched in March 2018 and of the 70^th anniversary celebration of the Margarita cocktail. This growth was very strong in its leading market, the United States, and in its traditional market, the United Kingdom, as well as in emerging markets like Russia and China.

Among the year's highlights was the limited edition, “Orange” bottle, created by the Design Laboratory of Central Saint Martins School in London, as well as two new cocktail creation tools on the cointreau.com website: the “cocktail matcher” and the “cocktail finder”. American actress Gwyneth Paltrow also participated in the Margarita’s anniversary. To mark the occasion, she broadcasted a tutorial on preparing the iconic cocktail to her followers.

For its 170^th anniversary in 2019/2020, the brand will pay tribute to great classic cocktails through “Le Cocktail Show”. This 360° activation will feature the Cointreau Fizz, the Margarita, the Cosmopolitan and the Sidecar, from cocktail bars to retail outlets, including on social media.