LOUIS XIII

At Louis XIII, time is essential. It is our key ingredient.

Each moment carries the promise of perpetual movement, concentrated on the heritage of the past, the experience of the present, and the preparation for the future.

This timeless icon recorded remarkable results in 2018/2019, as well as balanced international sales.

With each moment, the Cellar Master watches over the treasure of very old eaux-de-vie transmitted by his predecessors, prepares Louis XIII with a blend that has achieved a perfect balance, and sets aside exceptional eaux-de-vie for the next generations of Cellar Masters. This projection of time makes Louis XIII unique.

This status of a timeless icon, which has enabled it to record remarkable results in 2018/2019 along with a balanced international distribution, is the fruit of a client-oriented strategy. At Louis XIII, we place the client at the heart of everything we do, striving to provide him or her with the best experiences.

In February 2019, Louis XIII integrated NFC technology into its decanter to give clients exclusive access to a privileged world.

First presented in its boutiques, then made available to all markets, each connected decanter will connect clients directly via their smartphone to “LOUIS XIII Society”: a private club where members will benefit from exclusive content, unique experiences and customised services.

It is also the brand's approach regarding its worldwide retail strategy. The opening of its own boutiques (in China and London) enables Louis XIII to inspire and surprise its clients with increasingly innovative and meaningful experiences, without forgetting the creation of pop-up stores.