RÉMY MARTIN

Rémy Martin has recorded a record year, thanks to the remarkable performance of its superior qualities, in particular, Club and XO. Asia, Africa and Travel Retail were the most dynamic regions, while the brand has continued to grow in its key markets, such as the United States and Europe.

These strong results support the acceleration of the value strategy and the increase in communication investments. The XO quality was the spearhead of this plan to conquer the markets. Several initiatives have supported this flagship product: the partnership with chocolatier Pierre Marcolini, the roll-out of the “Opulence Table” in many channels, and the decanter personalisation initiatives, which are very popular during the Christmas and Chinese New Year celebrations. The 1738 Accord Royal cognac continued to boom in the United States with the “Producer Series” platform focused on music, but also in Western Europe where its fan base is growing. A communication campaign was implemented in the United Kingdom with digital activation and a poster campaign, helping to strengthen brand awareness.

In Asia, Club (the “8-faceted product”) continued to expand in Singapore, Malaysia and especially in China, where e-commerce has offered multiple opportunities to reach new clients in the most remote regions Lastly, 2018/2019 was marked by the launch of a limited series around VSOP in collaboration with American artist Matt W. Moore, known for his style, “vectorfunk”: an extensive eco-system combining merchandising, viral operations, an augmented reality smartphone app, and participation in lifestyle events like Art Basel or Shanghai Design Week. This initiative has breathed new life into the Rémy Martin brand and continues to rejuvenate its customer base.

The year 2019/2020 will bring many projects, including the launch of a new communication platform to strengthen the singularity of Rémy Martin cognac among exceptional cognacs.