4. THE YEAR OF THE BRANDS
With organic growth of 9.8% driven by the Asia-Pacific and Americas zones, Group Brands have enabled Rémy Cointreau to achieve the best year in its history.
The House of Rémy Martin performed especially well (+11.9%), in particular thanks to the XO quality – one of the priorities of the Group and the Cognac division. The initiation of this showpiece has proven its worth: the “Opulence Tables”, the “Maisons Éphémères” (pop-up Houses) and all the events hosted by our brand ambassadors around the world played their part.
The Liqueurs & Spirits division achieved a good year, with 4% growth. The Botanist gin, which continues to gain traction in the world of mixology, together with our Scottish whiskies, were the division’s spearheads. In particular, Port Charlotte benefited from a new presentation and bold communication: #Weareislay.
Cointreau recorded a very good year, especially in the United States in the second half of the year, reaping the rewards of the new “The Art of the Mix” campaign. St-Rémy also showed strong results, consolidating its number-one position among French brandies.