Value Creation

VALUE CREATION

THE GROUP’S DNA

Terroirs

- Terroirs of exception (Cognac, Islay, Samos, Barbados, etc.)
- Supply agreements that advocate sustainable agriculture
- 92% of suppliers are SEDEX members

People

- Preservation of ancestral know-how (cellar masters)
- Commitment to employee well-being
- Shared ethical responsibility

Time

- Family-owned company since 1724
- Ageing of certain of our eaux-de-vie for more than 100 years
- Engaged governance to support the Group for the long term

EXCEPTIONAL SPIRITS THAT TASTE LIKE THEIR TERROIR...

SUSTAINABLE VALUE CREATION
  • High-end positioning in high-growth segments
  • A portfolio of 12 exceptional spirits (retail price > $50)
  • Stronger pricing power behind our spirits (price/mix gains)
  • Reinforcement of brand recognition and attractiveness

...AND CREATE VALUE

  • Above-market growth in sales (+9.8% for the Group Brands in 2018/2019)
  • Significant increase in gross margin (up 1.2 points in 2018/2019)
  • Sustained investment in:
  • Brands (media, digital education)Distribution network:
    • - Development of a direct distribution network (boutiques, e-commerce, Private Client Directors, etc.)
    • - Growing contribution of the on-trade (bars, restaurants, clubs, etc.) and selective distribution (wine merchants)